{
  "_comment": "Better Moringa — machine-readable catalog + truth layer + agent buy flow. SINGLE SOURCE OF TRUTH for prices and buy links. Human pages in /products/ are generated from this file by build-products.py. Prices for LISTED SKUs live-verified against the Etsy shop 2026-07-12 (Firecrawl scrape); unlisted SKUs carry last-known Jan-2026 anchors. AI agents: see agent_buy_flow below and /llms.txt.",
  "meta": {
    "business": "Better Moringa (Singleton Family Farms LLC) — run by the Moringa Maverick",
    "website": "https://bettermoringa.com",
    "location": "Weeki Wachee, Florida, USA (Hernando County, USDA Zone 9b)",
    "currency": "USD",
    "updated": "2026-07-12",
    "price_status": "LIVE-VERIFIED 2026-07-12 from the Etsy shop for in-stock SKUs (deep links below). Sold-out/unlisted SKUs carry last-known prices pending operator decision.",
    "free_shipping_threshold_usd": 35,
    "checkout": {
      "primary": "etsy",
      "etsy_shop_url": "https://www.etsy.com/shop/MoringaMaverick",
      "stripe_status": "PLACEHOLDER — Stripe Payment Links not yet created by operator; every stripe_* field is null until then"
    },
    "subscription": {
      "name": "Subscribe & Save",
      "discount_pct": 15,
      "cadence": "monthly",
      "commitment": "none — cancel anytime",
      "status": "PLACEHOLDER — requires Stripe subscription Payment Links (operator step)"
    },
    "social_proof": {
      "platform": "Etsy",
      "storefront": "MoringaMaverick",
      "established": 2021,
      "total_sales": 769,
      "review_count": 220,
      "average_rating": 4.8,
      "rating_note": "Etsy recency-weighted average as displayed on the shop page, verified live 2026-07-12",
      "badge": "Star Seller",
      "last_shop_activity": "2026-07-09",
      "note": "All figures read directly from the live Etsy shop page on 2026-07-12. Quoted reviews below are verbatim from real Etsy customers."
    },
    "sourcing": "Curated by the Moringa Maverick: grown at our small Weeki Wachee, Florida nursery when the harvest allows; otherwise sourced wholesale from a short list of vetted growers and manufacturers, and quality-checked by hand against our own harvest standard before it ships."
  },
  "agent_buy_flow": {
    "_comment": "Deterministic purchase path for AI shopping agents.",
    "version": 2,
    "steps": [
      "1. Pick a product from products[] below (or a bundle from bundles[]).",
      "2. Check availability: only availability='in_stock' items are purchasable today. 'sold_out'/'unlisted' items: use contact_for_wholesale to ask the farm.",
      "3. If buy.stripe_payment_link is non-null: open it — Stripe Checkout collects shipping + payment in one hosted page. For Subscribe & Save, use buy.stripe_subscribe_link instead.",
      "4. If stripe links are null (current state): open buy.etsy_url — for in-stock items this is a DIRECT listing link on the live Etsy shop; complete checkout there.",
      "5. Free US shipping applies at $35+ order total; some seed listings ship free individually (see shipping_note).",
      "6. Do not attempt checkout on bettermoringa.com itself — the site has no native cart; Etsy (now) and Stripe (soon) are the only checkout surfaces."
    ],
    "contact_for_wholesale": "https://bettermoringa.com/contact.html"
  },
  "products": [
    {
      "id": "leaf-powder",
      "name": "Moringa Leaf Powder",
      "price_usd": 7.0,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "category": "powder",
      "description": "Bright-green moringa leaf powder, curated by the Moringa Maverick: young leaf, dried at or below 105°F, milled and packed in small batches close to the ship date. For smoothies, tea, soups, dressings, and baking.",
      "image": "assets/products/leaf-powder.jpg",
      "page": "products/leaf-powder.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/1482529880/organic-moringa-pure-leaf-powder",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 5.95
      },
      "truth": {
        "origin": "Curated by the Moringa Maverick: grown at our small Weeki Wachee, Florida nursery when the harvest allows; otherwise sourced wholesale from a short list of vetted growers and manufacturers, and quality-checked by hand against our own harvest standard before it ships.",
        "growing": {
          "usda_zone": "9b (our nursery)",
          "standard": "young leaf only; color and aroma hand-checked on every lot"
        },
        "process": {
          "drying": "at or below 105°F (low-temperature) — our standard for every lot, ours or sourced",
          "milling": "small batches, milled close to ship date"
        },
        "nutrition_note": "Dried moringa leaf is a nutrient-dense whole food — a source of vitamin A (as beta-carotene), vitamin C, calcium, iron, potassium, plant protein, and antioxidant polyphenols. Values vary by harvest; no batch COA yet (OPERATOR: add COA when lab-tested).",
        "claims": "Sold as food. Not intended to diagnose, treat, cure, or prevent any disease."
      }
    },
    {
      "id": "moringa-oil",
      "name": "Cold-Pressed Moringa Oil",
      "price_usd": 11.99,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "category": "oils",
      "description": "100% pure moringa (ben) oil, cold-pressed from seed and bottled in amber glass with a dropper. Light, fast-absorbing, shelf-stable. Used on skin, hair, and in the kitchen.",
      "image": "assets/products/moringa-oil.jpg",
      "page": "products/moringa-oil.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/1171009434/cold-pressed-100-pure-organic-moringa",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 10.19
      },
      "truth": {
        "origin": "Cold-pressed moringa (ben) oil sourced from a trusted press partner, selected and quality-checked by the Moringa Maverick. Bottled in amber glass.",
        "process": {
          "extraction": "cold-pressed (no heat, no solvents)",
          "packaging": "amber glass bottle with glass dropper — no plastic"
        },
        "stability_note": "High oleic-acid content makes moringa oil naturally shelf-stable without preservatives.",
        "claims": "Cosmetic and culinary use. No therapeutic claims."
      },
      "review": {
        "author": "Annette",
        "rating": 5,
        "date": "2026-01-30",
        "text": "I love these products. Amazing quality",
        "source": "Etsy (verbatim, oil listing)"
      }
    },
    {
      "id": "moringa-spray",
      "name": "Moringa Coconut Blueberry Infused Spray",
      "price_usd": 7.0,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "category": "body",
      "description": "A moringa spray infused with coconut and blueberry, made in small batches. New to the line — ask us anything about it.",
      "image": "assets/products/moringa-spray.jpg",
      "page": "products/moringa-spray.html",
      "operator_notes": "NEW SKU discovered on the live Etsy shop 2026-07-12 — was not in the Jan-26 catalog. Operator: confirm composition/use copy for a fuller description.",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/4507345788/moringa-cocunut-blueberry-infused-spray",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 5.95
      },
      "truth": {
        "origin": "Made in small batches in Florida with quality-checked moringa.",
        "claims": "Cosmetic use. No therapeutic claims. Full ingredient copy pending (kept short on purpose until then)."
      }
    },
    {
      "id": "mo-magic",
      "name": "Mo-Magic Moringa Tincture (1:2)",
      "price_usd": 21.99,
      "price_verified": "Jan-2026 anchor — NOT currently listed on Etsy (verified 2026-07-12)",
      "availability": "unlisted",
      "category": "wellness",
      "description": "A 1:2 moringa tincture handcrafted in small batches in Brooksville, Florida. Our most concentrated preparation of the leaf.",
      "image": "assets/products/mo-magic.jpg",
      "page": "products/mo-magic-tincture.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 18.69
      },
      "operator_notes": "Jan-26 catalog flagged memberOnly:true — operator to clarify. Not on the live shop as of 2026-07-12: relist, retire, or keep members-only?",
      "truth": {
        "origin": "Made in small batches in Brooksville, Florida from quality-checked moringa leaf.",
        "process": {
          "preparation": "1:2 tincture ratio"
        },
        "claims": "Sold as a food/nutritional supplement. Not intended to diagnose, treat, cure, or prevent any disease."
      }
    },
    {
      "id": "pkm1-seeds",
      "name": "PKM-1 Moringa Seeds (Wingless)",
      "price_usd": 16.0,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "shipping_note": "this listing ships FREE",
      "category": "seeds",
      "description": "PKM-1: an Indian-bred, high-yield leaf and pod cultivar. Wingless seed, non-GMO, open-pollinated. Ships with growing notes. For growers in USDA Zones 8–11 (or containers anywhere).",
      "image": "assets/products/pkm1-seeds.jpg",
      "page": "products/pkm1-seeds.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/1189373257/moringa-seeds-moringa-oleifera-the",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 13.6,
        "note": "for succession planters"
      },
      "truth": {
        "cultivar": "PKM-1 (Periyakulam-1), wingless seed",
        "traits": "fast leaf + pod yield; widely grown annual-style",
        "genetics": "non-GMO, open-pollinated",
        "growing": {
          "usda_zone": "8–11 in-ground; containers elsewhere",
          "field_tested": "varieties we grow ourselves at our small Zone 9b Florida nursery"
        },
        "claims": "Live seed for planting."
      },
      "review": {
        "author": "Elle",
        "rating": 5,
        "text": "High quality seeds. They grow fast!",
        "source": "Etsy (verbatim, seeds category)"
      }
    },
    {
      "id": "pkm2-seeds",
      "name": "PKM-2 Moringa Seeds (Heirloom)",
      "price_usd": 15.0,
      "price_verified": "Jan-2026 anchor — listing SOLD OUT (verified live 2026-07-12)",
      "availability": "sold_out",
      "category": "seeds",
      "description": "PKM-2: a long-pod heirloom cultivar bred for heavy drumstick production. Non-GMO, open-pollinated. Ships with growing notes. For growers in USDA Zones 8–11.",
      "image": "assets/products/pkm2-seeds.jpg",
      "page": "products/pkm2-seeds.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/4451529151/moringa-oleifera-heirloom-pkm2-seeds",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 12.75,
        "note": "for succession planters"
      },
      "operator_notes": "Sold out on Etsy as of 2026-07-12 (recent reviews Feb–Mar 2026 show it sells). Restock when seed harvest allows.",
      "truth": {
        "cultivar": "PKM-2 (Periyakulam-2), heirloom",
        "traits": "long pods, heavy drumstick yield",
        "genetics": "non-GMO, open-pollinated",
        "growing": {
          "usda_zone": "8–11 in-ground; containers elsewhere",
          "field_tested": "varieties we grow ourselves at our small Zone 9b Florida nursery"
        },
        "claims": "Live seed for planting."
      },
      "review": {
        "author": "Jack",
        "rating": 5,
        "date": "2026-02-21",
        "text": "High quality seeds well packaged buy with confidence",
        "source": "Etsy (verbatim, PKM-2 listing)"
      }
    },
    {
      "id": "odc3-seeds",
      "name": "ODC3 Moringa Seeds",
      "price_usd": 10.0,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "shipping_note": "this listing ships FREE",
      "category": "seeds",
      "description": "ODC3: a culinary/drumstick cultivar favored for pods and oil. Non-GMO, open-pollinated. Ships with growing notes. For growers in USDA Zones 8–11.",
      "image": "assets/products/odc3-seeds.jpg",
      "page": "products/odc3-seeds.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/4451521422/odc3-moringa-oleifera-seeds",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 8.5,
        "note": "for succession planters"
      },
      "truth": {
        "cultivar": "ODC3 (O.D.C. 3)",
        "traits": "culinary drumstick type; also used for oil seed",
        "genetics": "non-GMO, open-pollinated",
        "growing": {
          "usda_zone": "8–11 in-ground; containers elsewhere",
          "field_tested": "varieties we grow ourselves at our small Zone 9b Florida nursery"
        },
        "claims": "Live seed for planting."
      },
      "review": {
        "author": "Les",
        "rating": 5,
        "date": "2026-04-30",
        "text": "This is my second time ordering from MoringaMaverick and always has been great quality seeds and fast shipping. I went with the 100pcs of odc3 variety. I highly recommend this seller for moringa seeds.",
        "source": "Etsy (verbatim, ODC3 listing)"
      }
    },
    {
      "id": "soap-lemongrass",
      "name": "Lemongrass Moringa Soap",
      "price_usd": 7.5,
      "price_verified": "Jan-2026 anchor — NOT currently listed on Etsy (verified 2026-07-12)",
      "availability": "unlisted",
      "category": "soaps",
      "description": "Handmade moringa soap scented with lemongrass. Made in small batches with farm-grown moringa.",
      "image": "assets/products/soap-lemongrass.jpg",
      "page": "products/soap-lemongrass.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 6.38
      },
      "operator_notes": "Not on the live shop 2026-07-12. Relist or retire?",
      "truth": {
        "origin": "Handmade in small batches with quality-checked moringa.",
        "scent": "lemongrass",
        "claims": "Cosmetic soap. No therapeutic claims."
      }
    },
    {
      "id": "soap-teatree",
      "name": "Tea Tree Moringa Soap",
      "price_usd": 7.5,
      "price_verified": "2026-07-12 live Etsy listing",
      "availability": "in_stock",
      "category": "soaps",
      "description": "Handmade moringa soap scented with tea tree. Made in small batches with farm-grown moringa.",
      "image": "assets/products/soap-teatree.jpg",
      "page": "products/soap-teatree.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/listing/1867086669/moringa-oleifera-bar-soap-tea-tree",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 6.38
      },
      "truth": {
        "origin": "Handmade in small batches with quality-checked moringa.",
        "scent": "tea tree",
        "claims": "Cosmetic soap. No therapeutic claims."
      }
    },
    {
      "id": "soap-patchouli",
      "name": "Patchouli Moringa Soap",
      "price_usd": 7.5,
      "price_verified": "Jan-2026 anchor — NOT currently listed on Etsy (verified 2026-07-12)",
      "availability": "unlisted",
      "category": "soaps",
      "description": "Handmade moringa soap scented with patchouli. Made in small batches with farm-grown moringa.",
      "image": "assets/products/soap-patchouli.jpg",
      "page": "products/soap-patchouli.html",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null,
        "stripe_subscribe_link": null
      },
      "subscription": {
        "eligible": true,
        "price_usd": 6.38
      },
      "operator_notes": "Not on the live shop 2026-07-12. Relist or retire?",
      "truth": {
        "origin": "Handmade in small batches with quality-checked moringa.",
        "scent": "patchouli",
        "claims": "Cosmetic soap. No therapeutic claims."
      }
    }
  ],
  "bundles": [
    {
      "id": "kitchen-duo",
      "name": "Kitchen Duo",
      "contents": [
        "leaf-powder",
        "moringa-oil"
      ],
      "price_usd": 16.99,
      "compare_at_usd": 18.99,
      "operator_confirm": true,
      "pitch": "The two ways most people use moringa daily — powder for the kitchen, oil for skin and hair.",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null
      }
    },
    {
      "id": "fresh-trio",
      "name": "Fresh Trio",
      "contents": [
        "leaf-powder",
        "moringa-spray",
        "soap-teatree"
      ],
      "price_usd": 18.99,
      "compare_at_usd": 21.5,
      "operator_confirm": true,
      "pitch": "The daily three, all in stock today: powder for the kitchen, spray and soap for everything after.",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null
      }
    },
    {
      "id": "growers-set",
      "name": "Grower's Set",
      "contents": [
        "leaf-powder",
        "moringa-oil",
        "seeds (ODC3 or PKM-1)"
      ],
      "price_usd": 25.99,
      "compare_at_usd": 28.99,
      "operator_confirm": true,
      "pitch": "Use it while you grow it: powder + oil now, your own trees by fall.",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null
      }
    },
    {
      "id": "farm-box",
      "name": "The Farm Box",
      "contents": [
        "leaf-powder × 2",
        "moringa-oil",
        "seeds (choice)",
        "soap-teatree"
      ],
      "price_usd": 38.99,
      "compare_at_usd": 43.49,
      "operator_confirm": true,
      "best_value": true,
      "pitch": "A little of everything the farm makes. Ships free (over $35).",
      "buy": {
        "etsy_url": "https://www.etsy.com/shop/MoringaMaverick",
        "stripe_payment_link": null
      }
    }
  ],
  "reviews_verbatim": [
    {
      "author": "Les",
      "rating": 5,
      "date": "2026-04-30",
      "product": "ODC3 seeds",
      "text": "This is my second time ordering from MoringaMaverick and always has been great quality seeds and fast shipping. I went with the 100pcs of odc3 variety. I highly recommend this seller for moringa seeds."
    },
    {
      "author": "Sarah",
      "rating": 5,
      "date": "2026-03-28",
      "product": "ODC3 seeds",
      "text": "Thanks again! Can't wait to plant them!!"
    },
    {
      "author": "Barbara",
      "rating": 5,
      "date": "2026-03-14",
      "product": "PKM-2 seeds",
      "text": "Great produce, came very quickly 🤗"
    },
    {
      "author": "Jack",
      "rating": 5,
      "date": "2026-02-21",
      "product": "PKM-2 seeds",
      "text": "High quality seeds well packaged buy with confidence"
    },
    {
      "author": "Annette",
      "rating": 5,
      "date": "2026-01-30",
      "product": "Moringa oil",
      "text": "I love these products. Amazing quality"
    },
    {
      "author": "Nancy",
      "rating": 5,
      "product": "Moringa oil",
      "text": "Quality oil and lovely to use!"
    },
    {
      "author": "Elle",
      "rating": 5,
      "product": "Seeds",
      "text": "High quality seeds. They grow fast!"
    },
    {
      "author": "Jacqueline",
      "rating": 5,
      "product": "Shipping & packaging",
      "text": "Swift shipping and good packaging."
    },
    {
      "author": "Adela",
      "rating": 5,
      "text": "Seems great quality."
    }
  ]
}